Case study: B2B linkedin thought leader
repurposing Strategy: Accelerating B2B LinkedIn Authority in 60 Days
What is the expound system?
The Expound LinkedIn System is a done-for-you content operations system that transforms a B2B leader’s existing knowledge into a high-growth, high-engagement social presence. We function as a ‘plug-and-play’ expert team.
This case study breaks down how we applied “factory-floor” efficiency to a B2B business owner’s personal LinkedIn account over a 60-day period, resulting in triple-digit growth metrics without adding internal headcount.
I. The "Production Line" Strategy (The Inputs)
Creative agencies rely on waiting for inspiration. Expound relies on a mathematical production schedule. For this 2-month sprint, we implemented a strict, frictionless workflow.
The Weekly Execution Plan:
Original Publishing: 3 days per week of original posts and short-form video content.
Strategic Curation: 2 days per week of reposting company page content or high-value third-party industry insights.
Active Engagement: 20 minutes of targeted engagement (commenting on and interacting with industry leaders’ posts) executed 3 to 5 times per week.
The Repurposing Engine: Approximately 50% of all published content was not created from scratch. It was repurposed from existing, underutilized content assets.
II. The Output: 60-Day Growth Metrics
By taking the content creation and repurposing execution entirely off the leader’s plate, we ensured consistent publishing that the LinkedIn algorithm rewards.
The 60-day snapshot yielded the following increases compared to the previous period:
- Visibility (Impressions): Reached 4,077 impressions, representing a 98.6% increase.
- Active Engagement: Generated 201 engagements, driving a massive 142.2% increase.
- Audience Growth: Grew the audience to 623 total followers, marking a 16.9% increase in targeted B2B connections.
III. The Business Impact: CapEx vs. OpEx Efficiency
The true value of this 60-day sprint is found in the operational and financial savings. This system provides a flexible and cost-effective alternative to increasing internal headcount.
1. The “2-Hour” Executive Commitment
Marketing leaders are bogged down in time-consuming content creation tasks. The Expound system requires only 2 hours of planning every 90 days from the business owner (or their representative). We handle 100% of the daily execution.
2. Rapid “Day 1” Deployment
Finding, hiring, and training a new, skilled marketing team member takes significant time. Hiring a traditional VA or Content Specialist can take 2 to 3 months of recruiting and onboarding. Expound’s system is fully operational and publishing within 2 to 3 weeks.
3. The Financial ROI
Adding a full-time marketing coordinator to the payroll involves hidden costs (benefits, payroll taxes, equipment, and training time). Partnering with Expound can save companies an average of $2,500 to $6,500 per month compared to a full-time hire, converting a heavy capital expense into a lean, predictable operational expense.
The bottom line
Stop paying for 90 days of “ramp-up” time with a new employee. Expound takes the bulk of the content production and posting workload off your team’s plate through our done-for-you repurposing system.
