Turn Your Content Into Your Most Valuable Asset
Expound is the strategic partner for B2B marketing leaders who want to maximize the ROI of their entire content library. We implement a done-for-you content repurposing system that frees your experts to focus on strategy.
Stop leaving your best content on the shelf
Your experts spend weeks creating insightful webinars, in-depth whitepapers, and powerful case studies. These are high-value business assets.
But too often, that initial investment is wasted. Your best content is used once and then archived, your team is stretched thin on a content treadmill, and your brand’s core message gets lost in the omnipresence scramble.
move your team from constant creation to strategic impact
The Expound system amplifies your team’s best work, turning your underutilized assets into a predictable pipeline of high-performing content.
One strategy session. 90 days of powerful content. Done and delivered.
a radically simple process for powerful results
1. The Expound Audit
We start with our proprietary audit, acting as your Content Asset Strategist. We analyze your entire content history to uncover your hidden gems and build a strategic plan for your next 90 days.
2. multiply & Amplify
Our team systematically transforms your existing content into a custom suite of new assets—from video clips and blogs to social graphics and newsletter segments.
3. grow & advance
A consistent stream of high-impact, multi-channel content is posted for you, cementing your authority and freeing your team to focus on the big-picture initiatives that drive revenue.
"But I don't have enough content to repurpose."
That’s where our expertise shines. As your Content Asset Strategist, our job is to see the potential you’re too busy to notice, or can’t see from the inside.
During The Expound Audit, we analyze everything: old blogs, product pages, call recordings, even snippets from your meetings. We find the gold you’re already sitting on and build your baseline content library from there.
Still need more? We create fresh, new content from scratch with white-glove care.
Liz and her team know content repurposing! Her leadership in strategically defining approaches to best use your content will lead to better brand awareness and stronger relationships with your online community. I highly recommend her services – she is a pro!
Get the Expound Effect
Strategic focus: unlocked
By removing the burden of content production, your internal team gains back the time and mental energy to focus on the high-level strategy that drives revenue.
Asset Value: Multiplied
Our system ensures your core message is communicated consistently across all key channels, transforming your existing content into a high-performing asset library with measurable ROI.
Sustainable Growth: Engineered
A predictable, high-quality content pipeline fuels your marketing funnel and supports your long-term business objectives without burning out your team.
companies we've served
Unlock the true potential of your content
Partner with Expound to turn your existing library into a consistent stream of multi-channel content, freeing your team to focus on strategic, revenue-driving initiatives you hired them for.
We had a lot of really great ideas, but didn’t follow through on being able to execute those. So being able to review some of those things and what’s important to us to you, and having you translate those and put them out there on all the multiple social media platforms, that’s the most beneficial thing that we’ve had happen for us in a long time.
