we believe a Great Strategy Deserves More Than One Chance to Make an Impact
We're the human-led, system-driven partner that helps B2B marketing leaders stop the content scramble and start amplifying their authority.
from solo support to a strategic system
Our story began in 2020 with a simple observation. Our founder, Liz Pipitone, started a solo virtual assistant business under the name Navigation Virtual Solutions.
While supporting a variety of clients, she saw a universal pattern: brilliant marketing teams were investing immense time, money, and effort into creating powerful content, only to see it underperform.
The “content hamster wheel” was burning out talented people and leaving valuable assets behind. Liz knew there had to be a better way—a system to replace the scramble.
She set out to develop and refine a process to strategically repurpose high-value content, maximizing its reach and ROI.
This process became our signature content repurposing service, the core of our clients’ success. As our focus sharpened and our expertise deepened, it was time for our brand to evolve.
Today, we are Expound. Our name reflects our singular mission: to expand upon and amplify your best ideas, turning your expertise into undeniable market authority.
Agency-Level Expertise, White-Glove Partnership
Automation and scale are prevalent in modern marketing, but we believe a true partnership makes all the difference. We combine the strategic rigor of a large agency with the dedicated, personal attention of a boutique firm.
We believe in systems over scramble. Chaos is the enemy of creativity. We provide the proven framework that gives your team the structure and freedom to do their best work.
We believe in partnership over production. We are not a content factory. We are an extension of your team, invested in your goals and dedicated to your success.
We believe in human-led strategy. Technology is a powerful tool for efficiency, but true brand understanding, nuance, and strategic insight come from human expertise. That’s the core of our service.
dave Pipitone
co-owner & business manager
Dave drives the technical and creative engine that brings your content to life. With years of experience in department management and quality control, he ensures that every asset we create meets the highest standards of quality and is managed with flawless efficiency. He oversees our streamlined process, making sure your content engine runs smoothly and reliably.
Liz Pipitone
founder & lead strategist
As the creator of the Expound content repurposing system, Liz is obsessed with efficiency and creating clarity from chaos. With a background in education and manufacturing production control, she brings a deep understanding of communication and project management to every client partnership. She is the strategic mind behind your 90-day roadmap, ensuring every piece of repurposed content serves a specific, measurable business goal.
our team of
content marketers
Liz and Dave lead a team of freelance specialists, including vetted writers, graphic designers, video editors, and content creators. This flexible, scalable model means we can assemble the perfect team for your specific needs, ensuring you always have the right expertise to bring your content strategy to life with white-glove precision and creativity.
Let's Build Your Content Engine
We partner with a select number of B2B companies where we know we can make a significant impact. If you’re a marketing leader ready to shift your team from production to performance, we invite you to schedule a discovery call.
