Case study: hundred acre consulting
repurposing Strategy: blog refresh system and newsletter distribution
From Stalled Content to 'Entrepreneur.com' Feature: How a Content Repurposing System Drove a 50% Traffic Increase and National Media Attention
Client: Dan Hayes, Certified Financial Consultant
Company: Hundred Acre Consulting
The Challenge: The Expert's Dilemma
Dan Hayes is a recognized expert in financial consulting, but his content marketing had come to a complete standstill. As he put it, “I had stopped completely and was only considering a reemergence.” Like many experts, he was so focused on high-touch client work that he lacked the time and system to translate his deep knowledge into a consistent online presence. His valuable expertise was effectively invisible to a wider audience.
The Expound Solution: A Strategic System for Authority
Our partnership began with Expound’s signature 90-Day Planning Session. Instead of a scattershot approach, we focused on amplifying his existing expertise and leveraging a large library of 15,000 contacts. A key part of the strategy was identifying and updating high-potential articles each week to maximize their SEO value.
The refreshed articles were internally linked across the full blog library, and a snippet was featured in a weekly newsletter.
Our team built and executed full 90-day content plans to consistently reach his audience. This “set it and scale it” system was designed to run with minimal input from Dan, requiring only a two-hour strategic meeting per quarter, and brief monthly check-ins to keep the engine fueled.
The Results: National Recognition and Measurable Growth
By implementing a strategic, done-for-you content repurposing system, Hundred Acre Consulting’s online presence underwent a transformational shift from static to authoritative.
Key Results:
Secured National Media Attention: The refreshed article led directly to a feature interview in ‘Entrepreneur’, a high-authority publication.
Achieved #1 Google Ranking: The article ranked in the first position for the search term “Gen Y Franchise Stats” and appeared in the featured AI overview for “Gen Z franchise.”
Generated a 50% Increase in Average Monthly Traffic: Website traffic jumped 85% in the first month of our partnership and was sustained at an average level 50% higher than the previous six months, indicating consistent audience growth.
Revitalized a Key Marketing Asset: Grew his weekly newsletter presence, consistently reaching over 12,000 subscribers with an impressive mid-20% to as high as 45% open rate.
