Turn Your Content Library Into a High-Performing Asset
Expound is the strategic partner for B2B marketing leaders who want to multiply the ROI of their entire content investment. Our done-for-you system frees your experts to focus on what they do best: strategy.
Your Highest-Value Content is an Underperforming Asset
Your organization invests tens of thousands of dollars and hundreds of hours creating high-value pillar assets like webinars, whitepapers, and keynote presentations.
Yet, for most, the ROI stops the moment they hit “publish.”
This creates a cycle of critical business challenges:
- Diminished ROI: High-cost content delivers only a fraction of its potential value, draining your marketing budget.
- Trapped Talent: Your expert team is caught in a relentless production cycle, limiting their capacity for revenue-driving initiatives.
- Diluted Brand Equity: Inconsistent messaging across channels weakens your market position and makes it harder to build true authority.
Our System: From Content Chaos to a High-Performing Asset Library
We don’t just create posts; we install a frictionless system to multiply the value of your best ideas. Our process is built on clarity, strategy, and execution.
next steps
Start with a complimentary 30-minute strategy call.
We’ll discuss your goals and determine if an Expound partnership is the right partner for your marketing team.
how it works: Clarity, Strategy, and Execution
1. It Starts With The Expound Audit
Every engagement begins with our proprietary audit. As your Content Asset Strategist, we dive deep into your entire content history—from webinars to sales calls—to uncover your hidden gems. We use this to establish a strategic 90-day roadmap and a baseline content library.
2. We Multiply & amplify Your Message
With the roadmap in place, our team executes. We systematically deconstruct your pillar assets and transform them into a cohesive suite of new, high-performance content, tailored for each of your key distribution channels. (To note, our team creates new content from scratch as well.)
3. We Execute & Report on Growth
This is a partnership built on transparency. A consistent stream of content is posted for you, and you receive clear monthly insights on performance, providing the data you need to demonstrate ROI.
faq: What does a sample scope look like?
While every engagement is customized, a typical partnership focuses on amplifying your existing content assets—either from your content archives or newly-created items.
We believe in radical transparency. Our partnership will clearly define what’s included and what’s not.
Example of a content package created each month from a company’s webinar and social post library:
- Thought Leadership (Blog/Articles): 1 in-depth article for website or media placement.
- Social Media (LinkedIn and X): 12 short video clips, quote graphics, and text-based posts.
- Lead Nurturing (Email): three dedicated email newsletter features summarizing the key takeaways.
- Sales Enablement: A concise one-page PDF summary for your sales team to use in conversations.
pricing: a predictable investment for scalable growth
Our signature service is a monthly retainer that provides you with a consistent, reliable content engine without the overhead of a full-time hire. Choose the tier that aligns with your strategic goals.
tier 1 partnership
- up to 20 repurposed assets
- monthly check-ins
- quarterly strategy session
- .
- .
Best for: Leaders looking to build a consistent, professional presence from their core content library.
tier 2 partnership
- 21-49 repurposed assets
- monthly check-ins
- quarterly strategy session
- 1 long-form piece (blog, video, etc.)
- .
Best for: Leaders who need a partner to proactively mine scattered content for a diverse, multi-platform presence.
tier 3 partnership
- 50+ repurposed assets
- monthly check-ins
- quarterly strategy session
- multiple long-form pieces
- multi-brand support
Best for: Leaders with complex needs who require a fully-embedded, white-glove strategic partner.
client feedback: see the expound effect in action
get the expound effect
The next step is a complimentary 30-minute strategy call.
We’ll discuss your goals, diagnose your current content system, and determine if an Expound partnership is the right partner for your marketing team.
FAQ: How does a Strategic Content Repurposing Partner compare to an Automated Tool?
automated
platforms
The expound
partnership
Automation vs
authenticity
Automation can compromise your brand's voice, risking generic or robotic-sounding content.
We learn, adopt, and produce your brand's authentic presence. Our human touch ensures your perspective and voice are preserved and amplified across your content.
outputs vs
outcomes
An AI tool generates content outputs based on a prompt, leaving the strategic heavy lifting to you.
We deliver strategic outcomes. Every repurposed asset is crafted to meet a specific business goal, from lead generation to brand authority.
efficiency vs
effectiveness
AI provides raw efficiency, often at the cost of nuance and brand alignment, adding to the content noise.
We blend efficiency with effectiveness. Our process is streamlined, but our human oversight and white-glove service ensure every piece is impactful and on-brand.
tool vs
partner
A platform gives you a login and a set of features, requiring your team's time and management.
We are your dedicated strategic partner. We learn your business, adapt to your needs, and proactively guide your content strategy.
ready to amplify your impact?
The next step is a complimentary 30-minute strategy call.
We’ll discuss your goals, diagnose your current content system, and determine if an Expound partnership is the right fit to achieve your objectives.
