Case study: Closing the Execution Gap
deep industry knowledge and great ideas, but no internal system
Client:
Chameleon Group
The Challenge:
A surplus of great ideas, but an execution bottleneck that left leadership “spinning their wheels” without a consistent content output.
The Bottleneck: the spinning-wheels execution gap
Before partnering with Expound, the leadership team at Chameleon Group faced a classic operational bottleneck. They possessed deep industry knowledge and no shortage of great ideas, but lacked the internal systems to execute them.
In the fast-paced B2B sales environment, strategic marketing plans were frequently pushed to the wayside to address more immediate, revenue-generating tasks. They needed a system that removed the execution burden from the founders entirely.
The Solution: The 2-Hour, Set It and Forget It Machine
We installed our “Production Control” methodology to transform their raw expertise into a predictable, high-volume publishing machine.
1. The 2-Hour Executive Extraction
Instead of asking the busy leadership team to write blogs or design graphics, we utilized our core system: just two hours of their time every 90 days. We hosted strategic Zoom recording sessions to capture their raw, unfiltered insights.
2. The Repurposing Engine
We took those raw Zoom recordings and fed them through the Expound factory floor. Audio was repurposed into high-value text posts, and video footage was cut into engaging reels.
3. High-Volume, Multi-Platform Distribution
From that minimal executive input, we engineered and executed a relentless publishing schedule: two fully optimized blog posts per week, plus four social media posts per week distributed across LinkedIn, Facebook, and Instagram.
The Output: Operational Trust & Brand Consistency
By serving as an organized, “plug-and-play” content department, Expound allowed the Chameleon Sales leadership team to step away from the content treadmill. The result was a consistent, authoritative brand presence that perfectly captured their unique voice, delivered with zero management friction.
In the client's words:
dana lariviere, ceo
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On Efficiency "Being able to do the 'set it and forget it', which says 'here are the topics, yep those look good' and it comes out in our voice. Which is pretty remarkable."
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On Trust & Delivery "When you get into a partnership with somebody, you want to make sure that you can walk away from the task and know that it's going to be done, and done superbly, and that's how we feel."
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On Workflow "You're so organized... It makes it really, really easy to work with you. You serve it up for us and it's up to us whether or not we're going to take a swing at it."
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On the Alternative "We would be spinning our wheels so badly if it weren't for you and your organization."
The bottom line
B2B leadership teams do not fail at content marketing because they lack expertise; they fail because they lack an execution system.
By partnering with Expound, you can leverage a “set it and forget it” machine that translates your high-level ideas into daily market presence, completely independent of your daily to-do list.
