Case study: Strategy from the ground, up

From Piecemeal Marketing to a Fully Delegated Content Machine

Client:

Isis Latham

The Challenge:

A thought leader with a massive, underutilized library of content who saw how a repeatable, efficient marketing system can be built.

The Bottleneck: "Piecemeal Marketing"

Before partnering with us, Isis Latham had the dead inventory problem, with very little time to address it. She possessed a huge, valuable library of existing content, but no operational system to distribute it.

Marketing was handled in a piecemeal fashion. Without a documented workflow, the burden of content creation remained heavy, leading to a lack of consistency across her platforms. She needed to discover that a reliable, repeatable content system could actually exist—without draining her time and resources.

The Solution: The Expound Repurposing Engine

We didn’t just ask Isis to record more videos; we built a factory to process what she already had.

1. Activating the Asset Library

Instead of starting from scratch, we audited her massive content vault. We successfully extracted and repurposed her existing knowledge, utilizing it to fuel 80% of her total social media output.

2. Multi-Platform Systemization

We engineered a frictionless content calendar covering LinkedIn, Facebook, and Instagram. Her presence was transformed from sporadic to omnipresent without her having to log into the platforms daily.

3. The VA Handoff

We built the system to be completely delegatable. We provided clear, step-by-step instructions and scheduled calendars that Isis could easily hand off to her virtual assistant for final execution, removing the founder entirely from the daily posting bottleneck.

"I had approached marketing in a pretty piecemeal way... To be honest, there was a lack of interest or belief that a system actually existed that could produce real, consistent results. The way you operated—how you managed communication, brought the team together, and laid out a clear, repeatable process—helped me see what was possible. For the first time, I felt confident investing both the energy and the funds to build a content plan with long-term impact."

Isis Latham

Primerica Financial Services

The Output: Operational Freedom & Creative Amplification

By installing a robust workflow, we didn’t just boost Isis’s online visibility—we changed how she viewed marketing investments. The mental load of social media was eliminated, allowing her to redirect her energy toward high-level brainstorming, connecting with other thought leaders, and business growth.

In the client's words:

On Efficiency "Liz’s efficiency allows us to dedicate plenty of time to brainstorming, and I’m eagerly anticipating all the exciting ideas we developed during our Download Days. Highly recommend her services!"
On Quality "Liz, you surpassed what I even thought was possible!!! I love this."
On Delivery "From content repurposing to creation, Liz not only understands my vision but amplifies it... Her professionalism and friendly communication make the collaboration smooth and enjoyable."

The bottom line

You don’t need to be on the content treadmill to have a powerful brand presence. By repurposing your existing assets and installing a rigid, VA-ready workflow, you can reclaim your time and trust that your marketing is running on a reliable track.